In May, the cherry blossoms can be seen everywhere, and the annual Beizhai Cherry Festival arrives as promised. At 10:00 a.m. on May 13, 26th Laoshan Beizhai Cherry Festival with the theme of Keep the Original Mind·Taste the Cherries Around in Laoshan Cherry Valley officially opened.

It is said that the cherry festival lasts until May 31. The Beizhai Cherry Festival has been held for twenty-five consecutive years and it is one of the most successful festival branding activities in Qingdao. During the Cherry Festival, a variety of thematic special activities will also be launched to lengthen the rural tourism industry chain, enhance the popularity and reputation of Beizhai, drive the people to enrich their income, and comprehensively help rural revitalization.

Joyful Tour of Beizhai: Experience the Idyllic Nature Between the Mountains and the Rivers.

Beizhai Street is known as the "back garden" of Qingdao and it is one of the first national agricultural tourism demonstration sites. In order to highlight the unique ecological tourism advantages of Beizhai, it will integrate the existing tourism resources of unique countryside scenery, taste, environment into a boutique tourism line and release it during the Cherry Festival to welcome tourists to enjoy the ecological idyllic life in Beizhai.

Help Farmers to Promote Agriculture: Online + Offline Multiple Channels to Help People Increase Their Income

In order to better promote rural revitalization, the ticketing channel for the cherry picking of the Beizhai Cherry Festival adopts online + offline multiple cooperation methods. In addition to booking cherry picking tickets through the WeChat app, citizens and visitors can also purchase cherries through online live streaming and other means.

During this year's Cherry Festival, Beizhai Street will also join hands with media platforms to launch a special promotion of Beizhai cherries in urban communities as well as various public welfare projects to help farmers and poor families increase their income.

Explore Beizhai Street: Visit the Intangible Cultural Heritage Exhibition to Feel the Charm of Traditional Culture

The festival will be organized during the exhibition of Intangible Cultural Heritage Exhibition. Inheritors of intangible cultural heritage of Beizhai gathered at the scene to explain the story of cultural heritage. The public can further understand the knowledge of intangible cultural heritage through an entertaining and educational way. In addition, there are traditional unique food of Beizhai on site, allowing the public to experience the extraordinary charm of culture while visiting the cherry orchard.

(By Fanying)